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The FMCG brand was launching a new beverage SKU with a 90-day media window and needed trade visibility live in 4,200 GT outlets and 380 modern trade stores ahead of the first TV burst. We mobilised 14 install teams across 8 states and delivered 100 per cent on-shelf coverage in 11 weeks. Geo-tagged proof per outlet was uploaded daily to the brand's tracker.
The brand had previously used three regional vendors and lost 18 per cent of trade visibility in the first 60 days due to peeling vinyl and inconsistent shop-board finish. Damage replacement turnaround had been 25 to 40 days.
We standardised on UV-rated 5-year vinyl across all GT outlets and switched to ACM substrate for shop boards. A central dashboard tracked install evidence in real time, and damage replacement was committed at 7 days. Routes were planned around ASM beat plans so install teams shadowed sales reps where possible.
4,200 outlets and 380 modern-trade stores delivered in 11 weeks with under 2 per cent damage rate at the 90-day mark. The brand extended the engagement to a 12-month visibility maintenance contract covering 6,800 outlets.