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Mercely's · direct client · Our fabrication floor
Mercely's — welded frame, printed panel
Case study
How it went
The challenge
Mercely's came to us direct — no agency in between. A floor standee is two jobs pretending to be one: a welded steel A-frame that has to stand unaided on a shop floor, and a large-format printed panel that has to sit in it square.
Our approach
The frames were welded and finished on our fabrication floor, and the printed panels mounted into them. The photographs below are that sequence — the same A-frame build carrying different flavour artwork.
The outcome
What we made: yellow welded-steel A-frame floor standees carrying printed Mercely's ice-cream panels. Photographed on the workshop floor, standing on the concrete of the fabrication shed, and finished on a polished floor.
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