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Dalmia Bharat Cement dealer branding
Dalmia dealer branding — frontage and interior
Case study
How it went
The challenge
Cement reaches its buyer through dealers' own premises, so the manufacturer's branding has to land on somebody else's shop — outside on the frontage, and inside where the customer stands.
Our approach
Dealer branding is a kit, not a single board. A frontage set can run to four formats on one shop — fascia, overhead banner, pole-mounted lollipop sign, forecourt standee — all printed to the same livery. An interior is a separate job: printed graphics taken wall to wall, bulkhead included.
The outcome
What we made: on the frontage, a printed fascia board in Kannada and English, a matching overhead banner, a pole-mounted lollipop sign and a forecourt standee, all in Dalmia livery. Inside, a wall-to-wall printed fit-out for Dalmia Ultra — bulkhead band, a large product-bag panel, a lifestyle poster. Shown here as two separate photographs of dealer-branding work, not as one shop before and after.
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