A signage rollout starts going right or wrong in the first 14 days. By day 15 the production schedule is locked, materials are ordered, and the install crews are committed. Whatever wasn't decided in the first two weeks gets decided badly under deadline pressure.
Here's how the first 14 days break down on a typical multi-site retail rollout in our shop.
**Days 1–2.** PO received, named PM assigned. The PM reaches out the same day with a kickoff call request and a survey schedule. No production happens until the kickoff is on the calendar.
**Days 3–5.** Site surveys across the first batch of locations. We walk each site, photograph anchorage and access, check electrical, identify any property-management coordination needed. Survey reports go to the buyer as we complete each visit.
**Days 6–8.** Drawings, BOQ, and material specs reconciled against survey findings. Anything that needs the buyer's call — colour deviations, mounting variations, electrical reroutes — gets surfaced now, in writing, with a 48-hour response window.
**Days 9–12.** Production starts on the locked-down items. ACP cutting, lettering fabrication, LED assembly. Anything still pending approval stays out of production until the buyer signs off — we don't make the gamble.
**Days 13–14.** Install schedule shared. Per-site dispatch and crew assignment. The buyer gets a written rollout calendar with phased delivery dates and a single dispatcher number.
The rollouts that hit their date all have one thing in common: a buyer-side decision-maker who responded within 48 hours through this window. The ones that slipped didn't.
